Our Story
The Story Behind Waaks: A Journey from Marketing to Creative Passion
For years, I worked in marketing—a field that offered steady growth, financial security, and a clear path forward. But despite the external success, something was missing. I had lost my passion. The buzz of campaigns, the chase for metrics, and the constant pressure to perform all started to feel… hollow. It was as if the creative spark that once drove me had dimmed, and I knew it was time for a change.
That’s when I started exploring something entirely different: candles.
What began as a simple curiosity—an interest in how different scents could transform a space—quickly evolved into a deep dive into the candle industry. As I looked closer, I was shocked by what I found: candles made from toxic chemicals, packed into plastic or glass containers that were difficult to recycle, and often used just once before being tossed away. I couldn’t help but wonder, Is there a way to do this better?
That's when the idea for Waaks was born.
Waaks is not just a candle company; it's a vision for a more sustainable, mindful way to enjoy the simple pleasure of a beautifully-scented candle. We started with one simple principle: reduce waste. We may not be the only ones offering refillable candles, but we believe that the more brands like ours there are, the better it is for the planet. After all, the more we shift towards sustainability, the more the world can change.
At Waaks, we create candles that are not only eco-friendly, but also designed to be refilled and reused. By focusing on high-quality, sustainable materials, we eliminate the need for single-use containers and reduce the harmful chemicals that are often found in traditional candles. Our goal is to provide a product that enhances the atmosphere of your home without compromising the environment.
Starting Waaks has reignited my passion—this time, for something that feels real and meaningful. It’s not about marketing strategies or bottom-line numbers. It’s about creativity, sustainability, and making a positive impact on the world. And while we're not the only ones advocating for refillable candles, we believe that more companies embracing this mindset is the key to bringing about lasting change.
So, whether you’re new to Waaks or have been with us from the start, know that with every candle, you’re not just creating a warm, inviting space—you’re also contributing to a more sustainable future. And for that, I’m incredibly grateful.
For years, I worked in marketing—a field that offered steady growth, financial security, and a clear path forward. But despite the external success, something was missing. I had lost my passion. The buzz of campaigns, the chase for metrics, and the constant pressure to perform all started to feel… hollow. It was as if the creative spark that once drove me had dimmed, and I knew it was time for a change.
That’s when I started exploring something entirely different: candles.
What began as a simple curiosity—an interest in how different scents could transform a space—quickly evolved into a deep dive into the candle industry. As I looked closer, I was shocked by what I found: candles made from toxic chemicals, packed into plastic or glass containers that were difficult to recycle, and often used just once before being tossed away. I couldn’t help but wonder, Is there a way to do this better?
That's when the idea for Waaks was born.
Waaks is not just a candle company; it's a vision for a more sustainable, mindful way to enjoy the simple pleasure of a beautifully-scented candle. We started with one simple principle: reduce waste. We may not be the only ones offering refillable candles, but we believe that the more brands like ours there are, the better it is for the planet. After all, the more we shift towards sustainability, the more the world can change.
At Waaks, we create candles that are not only eco-friendly, but also designed to be refilled and reused. By focusing on high-quality, sustainable materials, we eliminate the need for single-use containers and reduce the harmful chemicals that are often found in traditional candles. Our goal is to provide a product that enhances the atmosphere of your home without compromising the environment.
Starting Waaks has reignited my passion—this time, for something that feels real and meaningful. It’s not about marketing strategies or bottom-line numbers. It’s about creativity, sustainability, and making a positive impact on the world. And while we're not the only ones advocating for refillable candles, we believe that more companies embracing this mindset is the key to bringing about lasting change.
So, whether you’re new to Waaks or have been with us from the start, know that with every candle, you’re not just creating a warm, inviting space—you’re also contributing to a more sustainable future. And for that, I’m incredibly grateful.